Go-to-Market Strategy: Expanding DePIN and ReFi Ecosystems

Arkreen’s short to medium-term market strategy involves actively expanding DePIN projects within the Web3 market. These projects will register their green activities and Proof of Physical Work (PoPW) with Arkreen to issue green assets and monetize their efforts. Additionally, Arkreen plans to collaborate with ReFi projects or Web3 initiatives that have ESG goals, aligning their on-chain voluntary carbon offset needs with Arkreen’s green asset consumption. For the traditional market, green asset sellers can use Arkreen to issue their assets for better returns without intermediary overheads, while buyers can benefit from 24/7 trading and access to high-transparency, impactful green assets, such as renewable energy projects in Africa.

In the long term, Arkreen aims to decentralize voluntary carbon market transactions, particularly at the consumer-to-consumer (C2C) level, similar to peer-to-peer or decentralized models. In this system, demand-side consumers purchase green assets and directly support supply-side individuals contributing to green behaviors, encouraging more environmental actions. This model also eliminates intermediary profits, providing buyers with more cost-effective green assets and sellers with greater incentives. Moreover, Arkreen plans to implement a universal climate action account and a global personal carbon wallet to facilitate inclusive climate actions and simplify carbon management for individuals worldwide.